casey peart media blog

there is an over the shoulder shot of Yousef opening the bag containing the Bovril to show the importance of the bag. the camera then jump cuts to a medium shot of Yousef holding the bag whilst opening it and a bright light shines on his face. this is to show that what ever is in the bag holds a lot of importance. he then brings out the Bovril which is seeming to be emitting this light. this shows that Bovril is a good product. the British anthem is also playing to show that Bovril is a traditional British product and you would be following tradition to buy it. the slogan is "Bovril be the best" to exaggerate that you will better yourself by buying Bovril.

this trailer uses a soundtrack that repeats the numbers 1 to 6 then increasing from 1 to 8. this is all while various athletes such as Stephan Curry train in under armour gear to showcase the gear. they do this to show the intensity on their faces and to show how hard they are working from the tired facial expressions and the sweat on their faces, this also shows their emotion and passion toward the sport they do and the entire point is to show that if you wear under armour you can be like these athletes. there are also close ups on the object they need to do the sport. Stephan curry is holding a basketball to show that he plays basketball. they also do mid shots on him performing dribble moves to show that he is great at basketball this also enhances the look of under armour because their logo is in the shot and it shows that if you want to get good like Stephan curry you have to wear under armour. there is also a long shot of multiple Stephan Curry's in shot. this is to show that...

Media AS / A2 Textual Analysis Table- Moving Image Denotation / what can be seen Connotation / what is the meaning? Representation Camera- angle, size and movement mid shots close ups long shots Editing including any SF cuts  matched cut montage  anchor  L cut  J cut matched cut of woman giving birth to woman holding child to show that women are strong and can do sports even after giving birth   Sound- diegetic, non-diegetic, narration etc.  non diegetic  voice over Mise-en-scene: location, costume, props, lighting  high key lighting   sports equipment  sports or active activity locations normally associated with males   woman doing boxing in a hijab   women can do anything that men can do....

bovril

methods humor repetition reward punishment bandwagon expert emotional appeal testimonial