Task 4

This is abuse:

This mainly targets females even though it can target both genders. Someone concerned with domestic abuse in relationships has made this short ad. The purpose is to get people thinking about what domestic abuse really is and to make them question if they are going through domestic abuse or not. They use direct and indirect address in an authoritative way. They use direct address in the ending where text shows up on screen and says if you could see yourself, would you see abuse which is direct because   it’s asking you a question and is authoritative because its speaking as if it’s happened to them before. The entire add apart from the end is indirect because it is dialogue between two others and is not directly talking to the audience.

Be food smart

This targets parents of young children. This is made by a food organisation called change4life and its purpose is to raise awareness on how eating curtain foods every breakfast time can lead to problems down the line such as type 2 diabetes and even cancer. They use direct address for most of the ad as they are telling you to eat less sugary foods however they also use indirect address when they tell you the foods that contain the most sugar. They also use familiar address when they tell you that you should eat less sugary foods also.