Task 2

	Strengths	Potential problems	Examples
Viral advertising	its the audience that is spreading it so more and more people will be able to see it	after a while something viral begins to die out and get pushed to the side by other viral ads or even how they can get ads viral because to get something to go viral is incredibly difficult.	for example the galaxy chocolate ad with the pony walking backwards last year which was viral but didn't stay viral for a long time
Native advertising	it is a less intrusive way of recommending new products from different companies and businesses to consumers. it doesn't just advertise cars and watches, it advertises useful products such as cream for sensitive skin	it can be deceptive because the title can say one thing and then they can be led into an ad which says something completely different and people become disappointed	for example on websites like buzzfeed they will have ads at the bottom of the page which you can click on and go to another website. these normally consist of "how to get rid or wrinkles" or "the best way to diet"
Targeted advertising	they target your interests to get the ads that are most relevant to you to pop up and most of the time you will find yourself clicking on the ad as it appeals to your interests.	some of the time people will find themselves getting annoyed with the ad popping up because they may be trying to find something then an ad pops up and stops them from doing it	for example instagram advertised their new record feature which allowed them to record for minutes. this was targeted to vloggers and viners  and this feature was one of the main reasons vine shut down.
Shoppables and Influencers	they are able to broadcast a product to a wide audience and can influence others to buy it.	if their is a problem between the influencer and the sponsor or a company in general the influencer can get fans to boycott the business meaning the business has to do everything to keep the influencer happy.	rihanna is sponsored by puma and often will wear the product in pictures taken with her in it, she would link it in the description of her photos so you can buy it and will get paid for it because her audience will purchase it