casey peart media blog

Strengths Potential problems Examples Viral advertising its the audience that is spreading it so more and more people will be able to see it  after a while something viral begins to die out and get pushed to the side by other viral ads or even how they can get ads viral because to get something to go viral is incredibly difficult. for example the galaxy chocolate ad with the pony walking backwards last year which was viral but didn't stay viral for a long time  Native advertising it is a less intrusive way of recommending new products from different companies and businesses to consumers. it doesn't just advertise cars and watches, it advertises useful products such as cream for sensitive skin   it can be deceptive because the title can say one thing and then they can be led into an ad which says something completely different and people become disappointed   for example on websites like buzzfeed they will have ads at the bottom of the page whi...

This is abuse: This mainly targets females even though it can target both genders. Someone concerned with domestic abuse in relationships has made this short ad. The purpose is to get people thinking about what domestic abuse really is and to make them question if they are going through domestic abuse or not. They use direct and indirect address in an authoritative way. They use direct address in the ending where text shows up on screen and says if you could see yourself, would you see abuse which is direct because   it’s asking you a question and is authoritative because its speaking as if it’s happened to them before. The entire add apart from the end is indirect because it is dialogue between two others and is not directly talking to the audience. B e food smart This targets parents of young children. This is made by a food organisation called change4life and its purpose is to raise awareness on how eating curtain foods every breakfast time can lead to problems do...